MISSION STATEMENT

China Immersion Institute's (CII) mission is to be the premiere provider to non-Chinese executives in China of superior language teaching and culturally related products and services to help bridge the gap between China and the international community and to provide companies a means of effectively leveraging their major investment in human capital in China.

Purpose and Values of the Organization

We are dedicated to providing our clients with superior language-teaching and culturally related products and services that help bridge the gap between China and the international community.

Our Business

Our target clients are those people who desire to have a deeper understanding of China, the Chinese people and the Chinese language. Our clients fall into two broad categories—those we shall serve non-traditionally i.e. at a distance via our online courses and webcasts and those we shall serve traditionally i.e. at our locations in the People's Republic of China.

Our Responsibility to Stakeholders

We pledge ourselves to providing our employees with meaningful work and advancement opportunities, and investors with a superior rate of return.

Furthermore, we consider the communities in which we operate to be stakeholders, as they provide the environment in which we thrive. Therefore, we take it upon ourselves to provide opportunities for both cultural and business exchange that will help the community take positive steps toward continued economic growth and greater cultural exchange.

Accomplishing Our Mission

We will accomplish our goal by developing innovative solutions that improve the quality of both traditional and non-traditional modes of cultural training and satisfying our clients' needs.